Without BambuMeta, when brands and retailers engage customers via Web3 initiatives, they expose themselves to greater security, economic, and UX challenges. Worse yet, they potentially expose their customers’ sensitive personal data – names, dates of birth, mailing and email addresses, etc. – to unknown actors.
To compete in today’s retail market, brands must learn to navigate uncharted territory as they aim to advance their loyalty and commerce programs. At the same time, they need to protect their customers’ sensitive data, digital assets, and wallets from security breaches and from the volatility of crypto markets. For brands and retailers, managing these risks well is critical to protecting customer trust.
Grant Hearn, Product Offering Manager at BambuMeta, said “Putting consumer data back in the hands of the customer, where they can now manage their data visibility permissions across all brands they interact with, is at the epicenter of BambuMeta. Ensuring customer data is protected and secured through distributed technology is a core value of BambuMeta’s transparent methodology, and it’s a value we extend to the brands we support and the consumers they interact with, too.”
The Skyflow Solution
BambuMeta chose Skyflow because it provides the most comprehensive and advanced data privacy solution on the market.
BambuMeta has now deployed Skyflow to safeguard any sensitive data that flows between the consumer, brand, digital assets, and the blockchain. To maximize the privacy and security of each brand’s sensitive customer data, even BambuMeta doesn’t possess access to this sensitive information.
“With Skyflow, we reduced our integration development times by 65% — an efficiency boost that will result in cost savings of over $3.7 million over three years. And, our customers have saved approximately $2.3 million by retiring previous integration solutions", said Will Esclusa.
Each consumers’ data is first isolated in BambuMeta’s Skyflow Vault where it is protected using Skyflow’s unique polymorphic encryption techniques. With all sensitive consumer data isolated, BambuMeta protects that data using Skyflow’s fine-grained access controls.
“Skyflow is the certified leader in data privacy. With Skyflow, BambuMeta can focus on doing what it does best: helping brands to cultivate valuable relationships with consumers without sacrificing privacy, security, and compliance.”
PRODUCT OFFERING MANAGER