Hadley’s mission is to simplify the process of saving for education with 529 plans. Contributions to 529s grow without being taxed - including any investment gains upon withdrawal. Plus, there are no eligibility limits, like age or income.

But finding the right 529 plan can be daunting, and most families don’t know that they don’t have to enroll in their own state’s sponsored plan. That’s why more than two thirds of current 529 plan holders are using 529 plans in the lowest rated tiers.

Hadley humanizes the process end-to-end, asking all of the necessary questions in easy-to-understand language to match each family with the right 529 plan. Hadley also makes it easy to set up recurring investments and gift 529 contributions to friends and family, while preserving data privacy.

Hadley collects PII like names, email addresses, and dates of birth in order to connect families with the right 529 accounts. Once the family chooses a plan, sensitive ACH data is used to connect their bank account and process their first contributions.Hadley’s mission is to simplify the process of saving for education with 529 plans. Contributions to 529s grow without being taxed - including any investment gains upon withdrawal. Plus, there are no eligibility limits, like age or income.

As a public benefit company with resource constraints, paying for and managing different point solutions seemed like an unnecessary hassle, and building data privacy infrastructure from scratch wasn’t an option. Hadley had been working closely with Tanooki Labs as their technical partner, and the team at Tanooki made the introduction to Skyflow.

Skyflow’s out-of-the-box solutions enabled Hadley to implement enterprise-grade data privacy architecture quickly and easily. Here’s a look at Hadley’s privacy-preserving architecture: