Skyflow + Hadley
Hadley is a public benefit company that makes saving for education accessible and affordable. With Skyflow, families that use Hadley can rest easy knowing that their ACH data is isolated and protected in Skyflow Data Privacy Vault.
For more information about Hadley, visit their website at gohadley.com.
About Hadley
Hadley’s mission is to simplify the process of saving for education with 529 plans. Contributions to 529s grow without being taxed - including any investment gains upon withdrawal. Plus, there are no eligibility limits, like age or income.
But finding the right 529 plan can be daunting, and most families don’t know that they don’t have to enroll in their own state’s sponsored plan. That’s why more than two thirds of current 529 plan holders are using 529 plans in the lowest rated tiers.
Hadley humanizes the process end-to-end, asking all of the necessary questions in easy-to-understand language to match each family with the right 529 plan. Hadley also makes it easy to set up recurring investments and gift 529 contributions to friends and family, while preserving data privacy.
Business Challenge
Hadley collects PII like names, email addresses, and dates of birth in order to connect families with the right 529 accounts. Once the family chooses a plan, sensitive ACH data is used to connect their bank account and process their first contributions.Hadley’s mission is to simplify the process of saving for education with 529 plans. Contributions to 529s grow without being taxed - including any investment gains upon withdrawal. Plus, there are no eligibility limits, like age or income.
“Every family in America should have the opportunity to leverage 529s as the most powerful education savings tool we have. It shouldn’t be tricky and the barrier to entry shouldn’t be high at all,” commented Yosh Miller, co-founder and CEO of Hadley. “I want families to come to Hadley and know that they can trust us. Keeping the information they share with us protected and secure is a massive part of that.”
As a public benefit company with resource constraints, paying for and managing different point solutions seemed like an unnecessary hassle, and building data privacy infrastructure from scratch wasn’t an option. Hadley had been working closely with Tanooki Labs as their technical partner, and the team at Tanooki made the introduction to Skyflow.
The Skyflow Solution
Skyflow’s out-of-the-box solutions enabled Hadley to implement enterprise-grade data privacy architecture quickly and easily, giving them the following capabilities:
Isolation and Protection
Skyflow isolates sensitive data at the point of collection, protecting all PII and ACH data in Skyflow Data Privacy Vault to avoid sprawl across other datasets in Hadley’s backend. All sensitive data is protected using multiple encryption and tokenization techniques.
Fine-grained Access Controls
Skyflow’s governance engine includes customizable fine-grained access controls built on zero trust principles. This means Hadley can control who can see what data, when, and where based on any combination of policies, roles or attributes.
Connections
Skyflow Connections lets Hadley securely collect ACH information from Plaid and send sensitive data to downstream APIs and trusted third parties for processing. Throughout the process, Skyflow helps Hadley maintain compliance with financial regulatory requirements.
Privacy-preserving architecture
Skyflow ensures that the sensitive data Hadley collects is secure so that money can move seamlessly between Hadley customers, their bank accounts, and their new 529 plans.
Yosh continued, “Hadley’s mission to help families and communities save for our best futures necessarily requires a strong coalition of partners—and this certainly extends to Skyflow where we have a true partnership with a strategic team who cares about what we are building. Knowing that the Skyflow team is in our corner is invaluable.”
“From day one, the Skyflow team has been a true delight to work with. We were blown away by how simple yet powerful it was implementing Skyflow’s data privacy vault.”
ceo, hadley
