HIGHLIGHTS OF THIS ISSUE
- A special note from Skyflow
- Application development's biggest challenge
- Deep dive into California privacy laws
- Your car knows more than you think
BEFORE WE BEGIN...
A Special Note from Skyflow
Our fundamental rights depend on privacy. Skyflow is offering discounted or pro bono data privacy vault services to non-profits concerned with the privacy of patient or customer data. If you work at a healthcare related non-profit and are interested in Skyflow’s HIPAA-compliant data privacy vault, please reach out to us for more information.
The Biggest Technical Challenges in Application Development
The 2022 MongoDB Report on Data and Innovation found that the biggest technical challenge in application development is the security and governance of data: “73% of respondents agreed that working with data is the hardest part of building and evolving applications.” With data privacy considerations shifting left, being able to effectively manage and secure data will help you stand out from competitors who don’t prioritize data privacy. Read more trends from this report here.
Roe Protected More than Reproductive Rights
“The federal right to an abortion provided by Roe v. Wade had its foundation in the conception of a personal right to privacy, broadly believed to cover everything from contraception use to same-sex marriage.” Now the right to privacy, which isn’t explicitly guaranteed in the U.S. Constitution but has been established by court cases over the years, is actively in question and privacy experts fear the further dismantling of this right. Learn more here.
Here's What You Need to Know about California Privacy Laws
The recently approved California Privacy Rights Act (CPRA) will supersede the California Consumer Privacy Act on January 1, 2023. Expanding customer privacy rights, this new act will “more closely align with the EU’s GDPR” and will establish “the nation’s first agency dedicated to privacy regulation and enforcement”. Learn how your business can prepare for these changes.
Hospitals Are Selling Your Medical Data
“Healthcare organizations and hospitals in the United States all sit on treasure troves: a stockpile of patient health data stored as electronic medical records.” This data is immensely valuable as an analytical resource for medical research. But even after de-identifying health data, the practice of selling it without consent raises patient privacy concerns. Read more here.
Italy Suspends Google Analytics for Privacy Violations
Joining Austria and France, Italy recently banned Google Analytics “for unlawfully transferring data to the United States.” Driven by concerns over lax privacy laws in the United States, “Italy’s privacy guarantor, Garante, issued a decision…stating that websites using the web analytics service provided by Google without the necessary safeguards violate the General Data Protection Regulation (GPDR).” Read more here.
How Much Does Your Car Know About You?
Porsche’s new ‘privacy settings’ make it easy for customers to opt in or opt out of personal data collection – so you can feel no shame when you hit up that ice cream shop for the 3rd time this week. Jokes aside, Porsche is leading the way in privacy in the automotive industry. Read more about their privacy strategy here.
A Brief History of Data Privacy, and What Lies Ahead
There are very few concepts that have undergone such rapid transformation, both in terms of how it’s understood and the level of public awareness, as data privacy. Although the concept is not new, the meteoric growth of personal data collection over the last two decades has completely altered how people, companies, and governments look at privacy. Read more here.
If Data is the New Oil, a Cleanup Is Needed
You’ve probably heard the phrase ‘data is the new oil', and this idea does capture certain aspects of the value of sensitive data: that it’s valuable, and that your business probably can’t function without it. But it also loses some of the nuances of sensitive data: while it can be an asset, it’s also a liability. Check out this blog, What is a Data Privacy Vault?, to learn how data privacy vaults can help you ensure the privacy of sensitive data without sacrificing data utility.
Stay up to date on all things data privacy with these upcoming events:
Composability Summit: July 27-29, Online. Join Sean Falconer's talk: Data Privacy in a Composable Architecture
Webinar: Privacy in Depth: A Conversation: July 28, 1pm PT, Online. Register today!
fintech_devcon: August 23-25, Denver, CO. Join Sean Falconer's talk: Enabling data privacy, payments, and analytics with an API
SaaStr Annual: September 13-15, San Francisco, CA.
Infobip Shift: September 19-20, Zadar, Croatia. Join Sean Falconer's talk: Isolate and Protect Instead of Protecting In-Place
WE'RE GROWING, COME JOIN US!
Are you passionate about tackling the ever-growing data privacy problem? So are we. Check out our open roles, and if they aren't a fit for you, please share with your network!
- Developer Advocate (anywhere)
- Senior Security Partner (anywhere)
- Product Marketing (anywhere)
- Account Executive (anywhere)
- Senior Product Manager, Data Governance (anywhere)
ASK US ANYTHING
Curious about data privacy? Have a question about polymorphic encryption? Reply to this email with any pressing questions you have for us and we'll get back to you ASAP. We might even include your questions (and our answer) in the following newsletter.
How does a data privacy vault impact performance on my regular database?
Skyflow’s whole infrastructure is highly performant and can scale out horizontally as needed. We've spent a lot of time reducing bottlenecks and can even optimize based on a specific customer's needs. Additionally, for most large data-driven tasks, workflows can run directly against tokenized data that can be safely stored within your system reducing the need to access the vault.